Hi, I’m Angelo Co. I’m 25 years old. I’m a graduate of the UA&P’s EM Program, batch 2019, and I’m the owner of Fruiteria Juices. We started Fruiteria when we were 19 years old. We make and sell fruit juices and fruit shakes. We currently have three branches, one in Unimart Capitol Commons, one in Fisher Mall, and one in Tomas Morato.
We also have an expansion, Ben’s Coffee. It’s our first brand expanding into the coffee business. For Ben’s coffee, our specialty drinks are the classic coffee drinks like cappuccino, latte, flat white, americano, and we don’t put too much flavors in it. Our slogan in Fruiteria is fresh, pure, and simple. Fresh means we don’t use any preservatives. Pure, we don’t add additives. And simple, we don’t make it complicated.
So the idea of Fruiteria started when I was in second year in UA&P. The professors made us think about concepts, and this is the concept that I thought about. Making the business is quite challenging, and we started registering the business in around the third year, if I remember correctly. We were 18 years old at that time, I think. And yeah, with the help of UA&P it went smoother.
With the EM program, we are encouraged to make our own businesses not as a group but as individuals. Per student, we are required to make a business that is running and we have to keep it running until we graduate. With the help of the EM Program, I gained confidence in presenting the NBVs to the panels and they criticized the business so that I could adjust it better.
With that, I think I wouldn’t be able to accomplish this business without the EM program. If you’re passionate about making business, about something that you want to make a business out of, I would recommend the EM program since it would really help you or your son or daughter to become a good businessman.
You can check out our Instagram, Facebook, and TikTok, @fruiteriajuices. We already have TikTok. We also have TikTok and Instagram for Ben’s Coffee PH. Thank you!